Performance TV Advertising vs Brand Advertising: Key Differences Explained
Performance TV Advertising vs Brand Advertising: Key Differences, Costs, and Results Advertising has changed a lot in the last few years. There are so many ways that you?can promote your business today. Two of the oldest and most effective are performance TV advertising and brand-building advertising. These are the two that most business owners struggle […]
How to scope a full-service video production
Full Service Video Production Process From Planning to Delivery Making a great video starts before you ever begin filming. Whether it is a brand film, product video, social media clip, etc, planning your pre-production stages of the video production process can be pivotal in achieving professional results. Scoping a full-service video production path helps you […]
TV Advertising vs. Digital Advertising: Which One Works Better Today
How TV and Digital Advertising Differ in Today’s Marketing Landscape It’s TV advertising as much as it is digital advertising, and distinguishing between the two is critical for thinking about how to advertise and spend money. The difference between TV and digital advertising is a no-brainer for companies. Thanks to smart devices and social media, […]
The Evolution of TV Commercials: How Advertising Has Transformed Over the Years
How the Evolution of TV Commercial Has Shaped Modern Advertising The evolution of TV advertising has been one of the most intriguing and significant journeys in advertising. TV ads have undergone many evolutions over the years in style, quality, and purpose. The first television commercials were little more than plain black-and-white portrayals and brief scripts. […]
Video Marketing Production Strategy: A Complete Guide for Brands That Want Results
The Ultimate Guide to a Winning Video Marketing Production Strategy If you want your brand to excel online, you must have a strong video marketing strategy. Nowadays, people prefer watching videos to reading long texts. A great video can grab attention, quickly explain your message, and turn viewers into customers. But too many brands seem […]
Power of Testimonial Videos for SaaS and Tech Companies
How Testimonial Videos Build Trust for SaaS and Tech Brands Trust is everything in the SaaS and tech industries. Customers are unlikely to commit until they see others’ experiences with how the software functions and delivers the desired results. To do that, they need to watch testimonial videos. These videos are where real customers share […]
Why Hire a Full-Service TV Commercial Production Company: 10 Benefits
Top Reasons to Hire a Full-Service TV Commercial Production Partner A proper TV commercial is not just a piece of motion picture tape; it is a story. A proper commercial includes a well-thought-out narrative, a plan, and such insight into your audience that makes it a permanent one. All sounds, clips, shots, and images should […]
Commercial vs. Branded Content: Which Video Type Drives Better ROI
Choosing Between Commercial and Branded Videos for Maximum ROI These days, in the digital era, video is one of the most effective ways for a company to reach its consumers, become more active, and sell more. And a company should think of it this way: whether it is worth it to shoot an announced call-to-purchase […]
TV Commercial vs Digital Video Ad: Which Works Better for Your Brand?
Choosing Between TV Commercials and Digital Video Ads for Maximum Impact The line between traditional TV commercials vs. digital video ads is more blurred than ever for brands and marketers. Both have their own advantages and disadvantages, but whether you should use TV Commercial vs. online video ads depends on your brand objectives, audience, and […]
Common Mistakes to Avoid When Hiring a Video Production Agency
Mistakes to Avoid When Hiring a Video Production Company At a time when everything is digital, there’s no more powerful way to connect with your audience than video. Still, for businesses seeking branding or sales purposes, the situation can be quite frustrating. It’s natural for businesses to turn to a professional agency for this creative […]